Water Works

     This post falls more into the category of a positive topic. It combines one of the massive corporations of the world, one of life's most essential resources, and a cute, furry animal: Coca-Cola, water and beavers. According to the website TakePart - which describes itself as "a digital news and lifestyle magazine and social action platform for the conscious consumer" - Coca-Cola is invested in over 200 water projects in communities throughout the world to replenish water in ecosystems that surround its manufacturing plants. This is due to the sheer volume of water used to produce its drinks - about 41 billion gallons per year.

     They are strategically placing beavers in areas where replenishment is needed since beavers are natural engineers and shapers of the landscape. The beavers will make dams and ponds to help sustain ecosystems and water supplies for the people who surround them. Coke's goal is to equalize the amount of its drink output with the amount of its water replenishment by 2020.

    Though I am no supporter of Coke or its products, this demonstrates a concerted, commendable CSR effort on Coke's part.

This photo of the "World of Coca-Cola" museum in Atlanta was taken by Rundvald in 2007 and is public domain.